Art galleries are nowadays facing a common issue: the general public, especially the younger generations, feel intimidated and uncomfortable when visiting an exhibition room (also known as the white cube) because they do not feel familiar with the formal codes used. Homesession, a non- profit contemporary art association located in Poble Sec, Barcelona, is also struggling with the same problem.
Because of that, a study was made to examine the codes that do work among young audiences and rethink the ones being used in the gallery; so the barrier between the art display room and its visitors can be broken and a connection can be created. In order to get there, an action was designed in front of the Escola Massana Art and Design University, where the concept of the white cube was recreated and decontextualized to host a speed dating session in which participants were invited to ask each other questions about specific art pieces that had been exhibited in Homesession in the past, in order to create a safe environment where the audience could reflect on the issue at hand.
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Because of that, a study was made to examine the codes that do work among young audiences and rethink the ones being used in the gallery; so the barrier between the art display room and its visitors can be broken and a connection can be created. In order to get there, an action was designed in front of the Escola Massana Art and Design University, where the concept of the white cube was recreated and decontextualized to host a speed dating session in which participants were invited to ask each other questions about specific art pieces that had been exhibited in Homesession in the past, in order to create a safe environment where the audience could reflect on the issue at hand.
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