20_The new type of announcement
What would happen if we were to make an advertisement of the non-advertisement? What would happen if it also explained, in an indirect way, the continuous exposure to advertisements to which human beings are subjected, whose only objective is to promote purchase and consumption, and to which they end up returning again and again in a systematic and involuntary way?
In this video I intend to unite these two questions without the use of consumerist images and, based on a quote by Guy Debord*, on the film They live by John Carpenter, and on other ads that promote counter-advertising, explain in an extra-moral way how ads break into our daily lives making the wait to see what we really want longer and longer, the effect they have on people and how they perceive it, making a visual sales tool, a detonator and a creator of a stereotypical society.
*Where the real world is transformed into simple images, the simple images become real beings, efficient motivations of a hypnotic behavior", Guy Debord, The Society of the Spectacle.
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In this video I intend to unite these two questions without the use of consumerist images and, based on a quote by Guy Debord*, on the film They live by John Carpenter, and on other ads that promote counter-advertising, explain in an extra-moral way how ads break into our daily lives making the wait to see what we really want longer and longer, the effect they have on people and how they perceive it, making a visual sales tool, a detonator and a creator of a stereotypical society.
*Where the real world is transformed into simple images, the simple images become real beings, efficient motivations of a hypnotic behavior", Guy Debord, The Society of the Spectacle.
︎